Why is LinkedIn so important?

Why is LinkedIn so important?

Why is LinkedIn so important?

LinkedIn is taking the recruitment world by storm of late, and if you’re unaware of it then chances are you’re missing out. Simply put, the site is a social network that allows you to connect with other professionals across your industry. In recent years it’s proven invaluable in helping countless candidates find their dream job.

The beauty of LinkedIn is the site’s user friendly interface, which means in just a few clicks you can make connections with recruiters and HR managers. The site is also equipped with numerous features that allow your previous employers and industry contacts to endorse your capabilities, which can help verify your employment history.

Profile features

While a great LinkedIn profile can help you find work, a poor one can actually hinder your chances and make you appear unprofessional. To maximise your chances to impressing prospective employers it’s vital to utilise all available features of your LinkedIn profile.


It’s common practice across LinkedIn to use a profile picture. A head shot will do the job nicely, just make sure it’s up to date and you look professional. While a picture from your holiday snaps will do for Facebook, it won’t create the best impression with recruiters, so be mindful of your audience.

Public profile URL

LinkedIn allows you to claim a URL for your public profile, allowing you to promote you page to recruiters and colleagues. Many LinkedIn users have a link to their profile in their email signature, but it worked just as well as a hyperlink on a business card, blog or CV. A strong LinkedIn profile can help add depth to your job applications and recruiters will often visit your page to learn more about you.

Professional headline and summary

LinkedIn allows users to summarise their career goals and motivations. This gives you the opportunity to tell your profile viewers what work you’re looking for at present and where you’d like to be in the future. It’s worth mentioning that if you’re sending off applications and speculative covering letters, your profile should reflect the type of position you’re applying for.  For example, it could be quite off putting if you’ve applied for a finance job and the hiring manager for this position sees on LinkedIn that you want to become a solicitor.

Work experience

It’s vital to keep your work experience section up to date. Even unpaid and voluntary posts can help you develop valuable skills and capabilities that could help you land your next role.

Widen your network

To ensure your influence spans as far as possible import your email contacts to LinkedIn. A wider range of connections makes your profile easier to find.

Let the professional help

LinkedIn is a rising star in the world of recruitment, so don’t miss the boat and get left behind. The skilled consultants at CV Knowhow are able to combine their writing abilities and industry knowledge to help create a stunning professional profile that you can be proud of. So what are you waiting for, maximise the impact of your profile and get in touch today.